Starting a photography business is an exciting journey filled with challenges, lessons, and growth. Over the years, I’ve discovered key insights that have helped me not only refine my craft but also build a successful business. Here are a few essential lessons that every photographer, especially those just starting out, should know.

1. Know Your Ideal Clients

Understanding who your ideal clients are is the foundation of your business. Knowing exactly who you want to work with allows you to tailor your services, marketing, and communication to meet their needs. For me, my ideal clients fall into two main categories:

    •    Couples preparing for their wedding day. Weddings are deeply personal, and capturing those moments requires understanding the couple’s vision, emotions, and cultural traditions.

    •    Young girls turning 15, celebrating their Quinceañeras. These events are monumental in many families, and being able to offer a service that honors the significance of this milestone is crucial.

By identifying your ideal clients, you can focus on creating packages, marketing materials, and experiences that resonate with them. This clarity makes your business more intentional and positions you as the go-to photographer for their needs.

2. Stay Original

In a world saturated with photographers, originality is what will set you apart. I’m not saying you shouldn’t look to others for inspiration; in fact, studying other photographers can spark new ideas. However, it’s important to stay true to yourself and your creative vision.

Ask yourself:

    •    What makes your photography unique?

    •    What can you offer that no one else does?

For example, I emphasize timeless photography that avoids over-editing trends. My focus is on creating prints and albums that clients can cherish for decades. By staying authentic and showcasing originality, you’ll attract clients who appreciate your unique style.

3. Identify Your Differentiators

Take the time to analyze what makes you different from other photographers in your area. Maybe it’s your editing style, your ability to tell a story through your photos, or the way you connect with clients during sessions.

For me, one thing that sets my business apart is my emphasis on tangible products. Many photographers stick to digital galleries, but I include prints, albums, and framed artwork in most of my packages. This approach gives my clients something they can hold and display in their homes—something timeless.

When you find your unique qualities, highlight them in your marketing. Let potential clients know why they should choose you over someone else. Stand out, and the right clients will find you.

This is just the beginning of what I’ve learned, and I’ll dive deeper into other aspects like marketing, pricing, and building client relationships in the next part of this series. For now, take time to reflect on your ideal clients, your originality, and what makes you stand out. These three areas are the foundation of a successful photography business. If you would like a one on one you could book a consultation here.

                                                                     Bee Larios